Gain the conceptual background and applied tools necessary to analyze databases, the results of which help drive decision making. Offered as a minor.
The Marketing Analytics minor is designed to give you the conceptual background and applied tools necessary to conduct analysis of databases of markets, consumers, or products, the results of which would be used to drive decision making in organizations.
Business and policy decisions are increasingly driven "by the numbers." Marketing decision makers, in particular, base decisions upon hard data and often complex analysis of customers.
Successful careers in marketing and a variety of other fields require a deep understanding of marketing analytics, including how to develop, interpret, and present analytics.