Marketing Analytics

Gain the conceptual background and applied tools necessary to analyze databases, the results of which help drive decision making. Offered as a minor.

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Program Overview

The Marketing Analytics minor is designed to give you the conceptual background and applied tools necessary to conduct analysis of databases of markets, consumers, or products, the results of which would be used to drive decision making in organizations.

Business and policy decisions are increasingly driven "by the numbers." Marketing decision makers, in particular, base decisions upon hard data and often complex analysis of customers.

Successful careers in marketing and a variety of other fields require a deep understanding of marketing analytics, including how to develop, interpret, and present analytics.

Offered as



College of Business


Department of Marketing

More Information

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  • Our nationally acclaimed business foundation cultivates innovative thinking and problem-solving abilities through real-world projects that develop leadership skills.
  • Your liberal arts minor will be a competitive advantage, enriching an immersive education that integrates analytical and critical thinking.
  • Whether you begin your career or pursue grad school after graduation, the credentials of your major and minor distinguish you.
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