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Marketing

Our Marketing program, ranked No. 3 by College Factual 2019, develops innovative leaders with distinctive experience and meaningful industry expertise. Offered as a major and minor.

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Program Overview

Marketing at Bryant

In Bryant’s Marketing program, real-world learning experiences happen in the classroom, student organizations, during internships, and as part of academic competitions. Our diverse curriculum allows you to explore buyer behavior, digital marketing, global marketing, market research, promotions, sales, and services marketing.

Program Features

  • Engage with expert faculty who are researchers and consultants in various industries and marketing functions.
  • Immerse yourself in real-world learning experiences through internships with companies from State Street to Target.
  • Conduct consumer/marketing research in our Marketing Behavioral Lab managed by College of Business professors.
  • Showcase your marketing skills to potential employers through the Northeast Intercollegiate Sales Competition.
  • Enhance your leadership abilities through the Bryant Marketing Association and Collegiate DECA.

Cross-Disciplinary Advantage

  • Our nationally acclaimed business foundation cultivates innovative thinking and problem-solving abilities through real-world projects that develop leadership skills.
  • Your liberal arts minor will be a competitive advantage, enriching an immersive education that integrates analytical and critical thinking.
  • Whether you begin your career or pursue grad school after graduation, the credentials of your major and minor distinguish you.

 

A Bryant Education
Kelci Abernethy at Bryant pool

Kelci Abernethy '19

Major:
  • Marketing
Complementary Minor:
  • Environmental Science

Bryant’s close-knit community and this talented athlete’s work ethic keep her rising to the challenge.

Hometown: Chandler, AZ

More Than a Major

  • Bulldog Spirit
  • Clubs

A Connected Community

Amber Thomas '18

Amber Thomas '18

Amber Thomas and are connected by .

Ashley Nesmith

Ashley Nesmith '17

Ashley Nesmith and are connected by .

Caitlyn Witkowski

Caitlyn Witkowski '11, '14 MSGES

Caitlyn Witkowski and are connected by .

The Bryant Difference

College Factual badge
No. 3
College Factual 2019 ranks our Marketing program No. 3 in the country.
94% agree
94% agree
Of Bryant’s class of 2017 agree that Bryant prepared them for success.
$59K salary
$59K Salary
Median starting salary of Bryant's Class of 2017 graduates.

Where Our Students Go

Visionary graduates of Bryant’s Marketing program go on to prestigious graduate schools and are in demand by business, government, and nonprofit organizations.

  • Activision
  • Amazon
  • American Red Cross
  • Boston University
  • CBS Radio
  • Coca-Cola FEMSA
  • Epsilon
  • Figmints
  • Nickelodeon
  • Providence College
  • Ride.com
  • Schneider Electric
  • Time Inc.
  • The Jimmy Fund
  • The Walt Disney Company
  • Tibetttravel.org
  • Toy Industry Association
  • UMASS-Boston
  • University of Waterloo
  • Wagner College

Experiential Learning Opportunities

Career Education Opportunities

  • Shadow and network with accomplished Marketing alumni to explore different paths.
  • Marketing internships in various sectors obtained through our nationally recognized Amica Center for Career Education.
  • Discuss career opportunities with recruiters from 100+ prestigious organizations at on-campus career fairs.

Clubs/Organizations

    • Bryant Marketing Association
    • Collegiate Entrepreneurs’ Organization (CEO)
    • Collegiate DECA

Service

    • Management 200 work with nonprofit agency
    • Colleges Against Cancer Vice President

International

    • Sophomore International Experience 
    • Study abroad during your junior year

Research

    • Collaborate with faculty on marketing research
    • Research and Engagement Day panelist
    • Honors Program
    • Bryant Scholars
Prof. Yoon meets with prospective students

INSPIRING FACULTY

Our faculty are award-winning educators and mentors with expertise in various industries and marketing functions. They bring their knowledge and expertise in digital, retail, automotive, and technology marketing into the classroom to create effective and enhanced learning experiences. Among them is:

SUKKI YOON, Ph.D.

Professor of Marketing