Marketing

Our Marketing program, ranked No. 3 by College Factual 2020, develops innovative leaders with world-ready experience and meaningful industry expertise. Offered as a major and minor.

Program Overview

Immerse yourself in real-world learning experiences in the classroom, in student organizations, in academic competitions solving business problems, and through internships with companies from State Street to Target. 

Explore topics such as buyer behavior, digital marketing, global marketing, marketing analytics, market research, promotions, sales and services marketing through our diverse curriculum.

WATCH: Professor of Marketing Sharmin Attaran, Ph.D., shares what makes our Marketing program stand out.

  • Our faculty of dynamic accomplished educators enrich their classes with their extensive real-world experience and the results of their prolific research. 
  • Conduct consumer/marketing research in our Marketing Behavioral Lab managed by College of Business professors.
  • Work as consultants to real-world clients, presenting competitive analysis and market research-supported proposals to expand markets.
  • Participate in marketing department sponsored events from Tableau Day, focusing on visual analytics, to Northeast Intercollegiate Sales Competition (NISC), offering a sales competition and networking with the best sales organizations in the nation.
  • Enhance your leadership skills through the Bryant Marketing Association, which provides career-oriented leadership opportunities.

Offered as

Major | Minor

College

College of Business

Department

Department of Marketing

More Information

- Course Catalog- Department Highlights– Video

Related Programs

Marketing Analytics

CROSS-DISCIPLINARY ADVANTAGE

  • Our nationally acclaimed business foundation cultivates innovative thinking and problem-solving abilities through real-world projects that develop leadership skills.
  • Your liberal arts minor will be a competitive advantage, enriching an immersive education that integrates analytical and critical thinking.
  • Whether you begin your career or pursue grad school after graduation, the credentials of your major and minor distinguish you.
Cross Disciplinary Advantage Ven diagram

The Bryant Difference

$60K Salary

Median starting salary of Bryant's Class of 2019 graduates.

College Factual 2020 Badge Top Ranked Marketing

No. 3

College Factual 2020 ranks our Marketing program as the No. 3 Top Ranked program in the country.

92% Agree

Of Bryant’s class of 2019, 92% agree that Bryant prepared them for success.

Where Our Students Go

Visionary graduates of Bryant’s Marketing program go on to prestigious graduate schools and are in demand by business, government, and nonprofit organizations.

CBS RADIO
Dana-Farber Cancer Institute
Dell EMC
Disney Cruise Lines
Diversified Communications HQ
Epsilon
Fidelity Investments
House Enterprise
Merrill Lynch
Michael Kors
Puma
The Jimmy Fund
Boston University
Bryant University
Hult International Business School
North Carolina State University
University of San Diego
University of Waterloo

EXPERIENTIAL LEARNING OPPORTUNITIES

CAREER EDUCATION OPPORTUNITIES

  • Shadow and network with accomplished Marketing alumni to explore different paths.
  • Marketing internships in various sectors obtained through our nationally recognized Amica Center for Career Education.
  • Discuss career opportunities with recruiters from 400+ prestigious organizations at on-campus career fairs.
  • Compete in the Northeast Intercollegiate Sales Competition.

CLUBS/ORGANIZATIONS

  • Bryant Marketing Association
  • Collegiate Entrepreneurs’ Organization (CEO)
  • Collegiate DECA

SERVICE

  • Management 200 work with nonprofit agency
  • Colleges Against Cancer Vice President

INTERNATIONAL

  • Sophomore International Experience 
  • Study abroad during your junior year

RESEARCH

  • Collaborate with faculty on marketing research
  • Research and Engagement Day panelist
  • Honors Program
  • Bryant Scholars

Inspired Faculty

Marketing - Program Page - Inspiring Faculty - Sukki Yoon - 562x372

Inspired Faculty

Our faculty are award-winning educators, dedicated mentors, researchers and consultants from across a range of industries and marketing functions.  Among them is:

SUKKI YOON, Ph.D.

Professor of Marketing