Marketing

Program Overview

Immerse yourself in real-world learning experiences in the classroom, in student organizations, in academic competitions solving business problems, and through internships with companies from State Street to Target. 

Explore topics such as buyer behavior, digital marketing, global marketing, marketing analytics, market research, promotions, sales and services marketing through our diverse curriculum.

WATCH: Professor of Marketing Sharmin Attaran, Ph.D., shares what makes our Marketing program stand out.

• Our faculty of dynamic accomplished educators enrich their classes with their extensive real-world experience and the results of their prolific research. 
• Conduct consumer/marketing research in our Marketing Behavioral Lab managed by College of Business professors.
• Work as consultants to real-world clients, presenting competitive analysis and market research-supported proposals to expand markets.
• Participate in marketing department sponsored events from Tableau Day, focusing on visual analytics, to Northeast Intercollegiate Sales Competition (NISC), offering a sales competition and networking with the best sales organizations in the nation.
• Enhance your leadership skills through the Bryant Marketing Association, which provides career-oriented leadership opportunities.

• A strong foundation integrating business, STEM fields and the liberal arts develops critical 21st century skills essential for success and continuous growth in every field.
• Every student graduates with a major and a complementary minor, gaining a competitive advantage that highlights the acumen and problem-solving abilities cultivated through experiential learning.
• Whether you begin a career or continue your education after graduation, Bryant credentials prepare impact thinkers who are in high demand and prepared to contribute and make a difference.