Marketing

Program Overview

Immerse yourself in real-world learning experiences in the classroom, in student organizations, in academic competitions solving business problems, and through internships with companies from State Street to Target. 

Explore topics such as buyer behavior, digital marketing, global marketing, marketing analytics, market research, promotions, sales and services marketing through our diverse curriculum.

• Our faculty of dynamic accomplished educators enrich their classes with their extensive real-world experience and the results of their prolific research. 
• Conduct consumer/marketing research in our Marketing Behavioral Lab managed by College of Business professors.
• Work as consultants to real-world clients, presenting competitive analysis and market research-supported proposals to expand markets.
• Participate in marketing department sponsored events from Tableau Day, focusing on visual analytics, to Northeast Intercollegiate Sales Competition (NISC), offering a sales competition and networking with the best sales organizations in the nation.
• Enhance your leadership skills through the Bryant Marketing Association, which provides career-oriented leadership opportunities.

• Our nationally acclaimed business foundation cultivates innovative thinking and problem-solving abilities through real-world projects that develop leadership skills.
• Your liberal arts minor will be a competitive advantage, enriching an immersive education that integrates analytical and critical thinking.
• Whether you begin your career or pursue grad school after graduation, the credentials of your major and minor distinguish you.