Marketing

Program Overview

In Bryant’s Marketing program, real-world learning experiences happen in the classroom, student organizations, during internships, and as part of academic competitions. Our diverse curriculum allows you to explore buyer behavior, digital marketing, global marketing, market research, promotions, sales, and services marketing.

• Engage with expert faculty who are researchers and consultants in various industries and marketing functions.
• Immerse yourself in real-world learning experiences through internships with companies from State Street to Target.
• Conduct consumer/marketing research in our Marketing Behavioral Lab managed by College of Business professors.
• Showcase your marketing skills to potential employers through the Northeast Intercollegiate Sales Competition.
• Enhance your leadership abilities through the Bryant Marketing Association and Collegiate DECA.

• Our nationally acclaimed business foundation cultivates innovative thinking and problem-solving abilities through real-world projects that develop leadership skills.
• Your liberal arts minor will be a competitive advantage, enriching an immersive education that integrates analytical and critical thinking.
• Whether you begin your career or pursue grad school after graduation, the credentials of your major and minor distinguish you.