Our program provides students with a solid foundation in integrating technology and analytical methods to acquire, analyze and apply information for research, decision making and organizational effectiveness.
Analytics is used in virtually every organization and industry, including the arts, humanities, business, health, social and physical sciences. That's because analytics is not just about gathering information. It's about studying conversations and texts, identifying and visualizing patterns and predicting outcomes. It can transform the way companies do business, clarify mysteries about Shakespeare or the American Revolution, maximize the likely success of a new charitable undertaking, and much, much more. In business, analytics provide information about customer behavior and help organizations create relationships and predict demand for goods or services.
Applied analytics allows users to predict the likelihood of something happening, instead of simply reacting when it occurs.
Students are able to pair their applied analytics concentration with a second concentration in the College of Business or a major in the College of Arts and Sciences depending on their interests and career goals. In this manner, students not only gain exposure to, and skills in, applied analytics but they also acquire a strong foundation in their chosen discipline to provide the context in which applied analytics may be used effectively.
Bryant's concentration in applied analytics utilizes a problem solving approach that combines the management of data with training in data mining, predictive analytics, text mining and visualization. Students will graduate with hands on skills including a SAS® certification in analytics that will enable them to contribute to their organizations immediately upon graduation. Building on Bryant's core strengths, our program is one of the very few in the nation offered at the undergraduate level. All sophomore, junior, and senior students have the option of completing a secondary concentration in Applied Analytics. A capstone experience will match you with external organizations and/or individuals to develop real-world applications in your primary area of study.
The skills and knowledge you will develop through the Applied Analytics concentration will serve you well in virtually every industry, including business, the arts and humanities, physical, social and health sciences. You will also be well prepared for a variety of graduate programs.