Advertising and Public Relations

Learn to stay ahead of the curve and understand the principles and practices of advertising and public relations through cutting-edge technology and the study of the latest in audience research and theory.

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Program Overview

In today's consumer-focused world, advertising and public-relations professionals are in high demand as companies struggle to maintain their brand image and product sales on a roller coaster ride of capricious consumer interests, social media trends, and economic factors.

Learn to stay ahead of the curve and understand the principles and practices of the profession through cutting-edge technology and the study of the latest in audience research and theory.

Additionally, our program offers you the opportunity to put theory into practice through internships on campus and at top public relations and advertising firms in New England.

You can apply the skills learned in public relations and advertising classes – writing, argumentation and persuasion, public speaking – to countless professions, from marketing researcher to lobbyist and campaign director to liaison officer.

Additional Resources

CROSS-DISCIPLINARY ADVANTAGE

  • Our nationally acclaimed business foundation cultivates innovative thinking and problem-solving abilities through real-world projects that develop leadership skills.
  • Your liberal arts minor will be a competitive advantage, enriching an immersive education that integrates analytical and critical thinking.
  • Whether you begin your career or pursue grad school after graduation, the credentials of your major and minor distinguish you.
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